David Rock (DRock)

I’ve always believed in the power of storytelling to connect, inspire, and make an impact. For nearly a decade, I worked alongside Gary Vaynerchuk, helping to shape and elevate the GaryVee brand through innovative shows like #AskGaryVee and DailyVee, and producing over 100,000 pieces of content. It was a wild ride that taught me how to build a brand from scratch and make it resonate across millions of lives.

Now, through DRock Creative, I’m taking those lessons to help others craft their own narratives. After helping Gary build his personal brand, I’ve worked with incredible visionaries like Guy Raz, where I helped create a social media content team and a format that works seamlessly with his business and personal goals. I’m also collaborating with Adrian Solgaard, helping him develop ad campaigns for Solgaard, leaning into his personal brand, and documenting meaningful parts of his life. 

Whether it’s recruiting or mentoring teams, designing strategies, or capturing authentic stories, my goal is simple: empower people to show up as their best selves and connect with their audiences in meaningful ways.

At the same time, I’m building Imagination Pictures, a studio dedicated to creating feature-length films, TV shows, and animation. My dream is to create stories that live not only on the big screen but also on the platforms we engage with every day—social media, streaming services, and beyond. I want to tell stories that feel raw, honest, and transformative, blending the art of cinema with the immediacy of digital culture.

Outside of work, I’m based in New York City but have traveled worldwide. I’m fueled by travel, cinema, chess, billiards, art, food, fashion, music and culture. These passions keep me grounded and inspired, giving me the energy to push forward and build something bigger than myself. For me, it’s not just about creating—it’s about creating something that matters.